In 2007, Guy Kawasaki did a great article on the top 10 reasons why you need to be on LinkedIn, Here are two of the reasons he stated why you need to care (and remember, this was way back in 2007, but the reasons are even stronger now!):

-        People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.

-        All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.

Search LinkedIn

It’s important to know who’s on LinkedIn, so take few minutes to search LinkedIn and see whom of your contacts of current and prior employers, clients, vendors, and schools are there. Without connections, your LinkedIn profile will be pretty pointless. So, be sure to connect with all those that could help you in your job search.

Job Search

Did you know there’s a Job section in LinkedIn? You can easily search the Job section in LinkedIn by keyword, location, or employer. You can also search for more specific criteria by using the Advanced Search option.

How to Use LinkedIn to Find a Job – Or Have a Job Find You

Follow these easy steps to get started on LinkedIn:

* Create a Profile. Create a detailed profile on LinkedIn, including employment (current and past), education, industry, and web sites. If you don’t have a personal website, use a service like or get a blog with

* Photo.  No, not a photo with your kids (unless you work with kids), and not a group photo (we don’t want to guess who you are), nor one of a random picture. Your professional photo should be a nice headshot in your professional attire. Imagine that your LinkedIn profile is the first impression your future employer may have of you – because it very well may be!

* Keywords and Skills. Future employers may be using the search function on LinkedIn to find people with your particular expertise or skills, so make sure those keywords are included in the title, summary and work experience of your LinkedIn profile.

* Build Your Network. Connect with other members and build your network. The more connections you have, the more opportunities you have.

* Get Recommendations. Recommendations from people you have worked with carry a lot of weight.

* Search Jobs. Remember the above recommendations to search for jobs in the Job section.

* Use Answers. The Question/Answer area is a great way for you to show that you’re an expert. Not only can you answer questions in a concise, clear way, but you can be ‘voted’ as the best answer by the person that asked the question. When this happens, a little green star appears next to your profile and states that you’re an expert in the field that the question was asked in. Quick note: not everyone knows that they can vote for the best answer, so in the ‘note to questioner’ section, state something like: “Thank you for the opportunity to help you! If you liked my answer, I would appreciate you voting for me by going to the ‘Vote’ section of your Question/Answer area.”

* Stay Connected. Use LinkedIn Mobile ( to view profiles, invite new connections, and access to LinkedIn Answers from your phone.

LinkedIn is a great tool when looking for the job of your dreams – use it well!

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